The main motive of any website you create is to display your content in the virtual world of internet.
If you have created ton of quality stuff on your blog/website but the same is not properly exposed to the visitors, subscribers or your future prospects, then all the hard work you have done to build it becomes worthless.
No one in this world will help you to promote your blog for free, you have to find new ways, deploy tactics, take help of plugins and scripts in order to increase its viewership.
You have to give a try to every option whether it seems to be important or not as every blog in this blogsphere is unique in terms of its requirements, performance and delivery.
To achieve a grand success you have to focus mainly on two things – attract more visitors and retaining them on your blog for a longer period of time.
You have to maintain higher traffic, more pageviews and lower bounce rate on consistent basis. Pageviews and bounce rate are inversely proportional to each other.
Optimize your blog in such a way that the person visiting should spend some time over it.
One of the best and effective way to achieve this is by displaying related articles at proper places on your blog.
One thing always keep in mind if someone is visiting your website in want of some information then it is not necessary that he wants only that information he may try to gather more information from it.
He might be ready to read other articles as well if found them useful. These additional hook-ups may works as an icing over the cake for them.
And if you help them further in their search by serving more/additional quality information, then it would help you to build an atmosphere of trust among them.
This will lead to gain an additional readership to your blog in long term.
Displaying related posts to the main post on which the visitors are landing will help them in harnessing additional information from your blog.
This will help you to increase pageviews and reduce bounce rates of your website.
By default, WordPress doesn’t have this feature in built, you have to install a related posts plugin. There are many related posts plugins available.
You can display them beneath your articles or in your sidebar (as a widget) or in both locations. Using it in combination will help you in achieving greater results.
YARPP Basic is free and easy to install and activate. If you are not aware about how to install WordPress plugin, this guide will help you out in achieving your desired goal.
Once you are done with the installation, you will find a new tab with the name ‘YARPP’ under the ‘Settings’ tab in the navigation menu of admin dashboard.
Now its time to display related posts on your blog. Click ‘Settings >> YARPP’, you will find yourself on ‘Yet Another Related Post Plugin Options’ page.
This page gives you tons of customization options.
The first option you will get is ‘The Pool’, under this you will get several options such as you can restrict any or all categories or tags to display by ticking the checkboxes before them.
If you want to display the password protected posts in the related post list, you can tick the box here. Also you can limit the posts to display day(s), week(s), month(s) wise.
The next option you get is ‘Relatedness’, here you can set the match threshold. By default, the match threshold is 5. You can increase or decrease as per your requirements. One thing keep in mind, higher the match threshold you will get less related posts.
The algorithm of this plugin depends upon the titles, bodies, categories and tags. you can customize your preferences in this regards i.e. you may consider or do not consider or give extra weight to categories or tags, etc.
When ‘Display results from all post types’ is off, only posts will be displayed as related to a post, only pages will be displayed as related to a page, etc.
Furthermore, you may restrict current and upcoming posts from displaying by ticking the ‘Show only previous posts?’ option.
The next option is ‘Display options for your website’, here you can restrict the plugin to display related posts wherever you don’t require it. You can display it on Posts, Pages and Media by ticking off the checkboxes before them.
If you want to display them in archives, click the box before ‘Also display in archives’ option.
From here you can set the maximum number of related posts you want to display.
The plugin give you an option to display related posts in List, Thumbnails or Custom. You can select any one by just clicking the icon button.
If you are not satisfied with list or thumbnails option, you may opt for custom option as well.
The plugin is packed with six custom templates. Choose any one from the drop down list. You may also create your own template and store it in your theme folder.
Further ‘Order results’ option provides you a drop down menu from where you will get several options to set the relevancy score of the related posts.
If you like the plugin and want to promote it, you can check the box ‘Help promote Yet Another Related Posts Plugin?’.
This option will add the line “powered by AdBistro” beneath the related posts section.
Now the last option you would get is ‘Display options for RSS’. If you wish to display related posts in RSS and Atom feeds then you have to check the box before ‘Display related posts in feeds?’ option.
By now you have made all the necessary changes and if you are satisfied hit the Save Changes button to get the changes into effect.
That’s it… The plugin is all set to display related posts.
YARPP Basic, as the name suggests has limited features and if you want more advanced features like generating revenue using sponsored content then you may have to opt for YARPP Pro.